Research and Markets has announced the addition of the "Global - Digital Media - Broadband TV (IPTV) Overview" report to their offering.

In only a few instances do we see an opportunity for IPTV - the reality is that the telcos will find it pretty tough competing with cable and pay TV operators. However, as PCCW has shown, it can be done. In 2008 there are initial global standards and architecture specifications in place. Interesting developments are taking place in Europe, particularly France and Italy; as well as China, Hong Kong and the Netherlands. We estimate there will be around 25 million users by 2010. While there is no doubt that broadband video, as we prefer to call it, will eventually become successful; we see it as an incremental service that can be added onto Next Generation Networks. This report includes BuddeComm’s analysis of the IPTV market, including VoD in relation to TV. The report includes brief case studies, statistics and forecasts. See separate report for information on video services over the Web.

Key Topics Covered:

• Broadband TV (IPTV)
• The future of IPTV
• Case studies
• Business models
• Telcos versus media companies
• Value-added multimedia
• Video-on-Demand (VoD)
• Market developments
• IPTV market statistics and forecasts
• IPTV services revenue 2006 - 2010
• IPTV standards