PeerTV will launch its new edition of MX 3.0 client/server technology at IPTV World Forum 2009, to be held on 25-27 March in London, prevailing a new concept of products and services that enable the launch of advanced Internet Media service, targeting TVs as the display device.

PeerTV will demonstrate at the forum the new version of MediaXplorer widget-based application, PeerTV's MX Gateway 3.0 technology (MX 3.0), running on PeerStation advanced internet TV STBS. The MX 3.0 technology presents a revolutionized approach to cost-effective implementation of modern, enticing broadband TV user-experience. With MX 3.0 application and technology operators can offer a convenient and intuitive media browsing for connected TVs, bringing a rich world of personalized content to home TVs via broadband networks or the open Internet.

The new MX 3.0 widget-based technology and supporting integration gateway provides the development framework needed to construct optimized TV user-friendly environment quickly and cost effectively. With MX 3.0 integrators can create powerful user experience that matches and even surpasses the latest in digital TV.

MX 3.0 gateway allows direct control of a rich set of Widgets and screen layouts to achieve full customization of the user experience. The Web 2.0-style API (Web-MX) allows quick integration with a range of CMS solutions, offering developers a flexible architecture that enables addition of services in parallel to existing ones, using popular Web programming technologies (PHP, Python and more). The MX 3.0 look & feel can be customized using a simple Skinning Toolkit without any programming needed.

The MX 3.0 preview edition runs on PeerTV's PeerStation 340, an internet TV set top box that fully matches the needs of the MX framework, while supporting a wide range of media types and formats, such as MPEG-1/2, H.264, WMV9 and MPEG4 (DivX).