Dailymotion has chosen Audible Magic, as their content identification services vendor. Audible Magic will be providing Dailymotion with solutions to identify and filter unauthorized copyrighted content, and enable new digital business models for Dailymotion, utilizing Audible Magic's content identification and digital fingerprinting technology. The copyright fingerprinting and filtering technology will be used globally across Dailymotion's 6 localized sites and in all 13 language versions.

The implementation of Audible Magic will allow Dailymotion to detect unauthorized copyrighted content and differentiate it from legitimate consumer and media industry content on Dailymotion. Audible Magic enables the automatic fingerprinting of content as it is uploaded and compares it to a database of fingerprints provided by copyright owners. If the match is a positive, content is then removed and, if an agreement with owners is in place, replaced with the original copyright material.

"As one of the first and only global oriented video entertainment sites, Dailymotion focuses on working with both media owners, consumer content creators and viewers," said Benjamin Bejbaum, Chairman and CEO of Dailymotion. "Audible Magic's fingerprinting and infringing copyright filtering technology continues Dailymotion's track record of implementing the best possible technology for both consumers and content owners."

The use of filtering and fingerprinting technology is a core part of Dailymotion's strategy of being a content owner friendly video sharing site. Dailymotion, which recently signed deals with Warner and Universal Music Groups, is actively pursuing revenue sharing partnerships with content owners. The technology will also help Dailymotion's programming team as they search out the most relevant and consumer friendly content for each region. Filtering allows the programming team to avoid infringing material and focus on highlighting the content that has the highest entertainment value for consumers in each region and for each channel.

Dailymotion will be one of the first to use Audible Magic's technology on its global network of localized video entertainment sites. Audible Magic actively provides services for social entertainment sites. Recent partnerships include Microsoft Soapbox, MySpace, GoFish, Grouper, Break.com, Eyespot and Viacom's MTVN.