BeeSmart is proud to announce the new release of BeeSmart. Version 3.2 is a comprehensive TV middleware suite, which brings numerous new possibilities to service operators when delivering an advanced TV experience to their customers. The new version also extends company's determination to deliver the best production environment and tools to business partners around the globe.

BeeSmart is a true virtualization platform with an extensive multi operator and multi screen support on a single platform. The latest version 3.2 provides a wide range of new functionalities and opportunities. It allows operators, content providers, advertisers and agencies to introduce new advertising models, which are supported by BeeSmart's versatile targeted advertising engine. It also includes an additional support for prepaid and credit card payments, which provide a convenient TV shopping experience to end-users.

In the new release, BeeSmart improves interoperability for a wide range of different terminals. New Open API interface enables simple integration with various client devices from different STB models to PCs, gaming consoles and mobile phones. BeeSmart Open API interface and BeeSmart Software Development Kit empower developers and system integrators with flexible tools to customize and extend the platform with localized and ultimately new TV applications.

"The latest release is a result of hard interdisciplinary work and vast field experience. Our aim is to address all key players in the interactive TV industry," says Matjaz Bevk, CEO at BeeSmart, "BeeSmart 3.2 is the virtual environment in which all parties involved have a range of nifty tools available to collaborate and to provide a superior TV experience to end-users."

BeeSmart 3.2 will be first presented to visitors of IBC2010 in Amsterdam at the BeeSmart booth no. 531 in IPTV Zone.