Cable and IPTV network operators can offer customers an unprecedented navigation experience on television that includes simultaneous live views of multiple channels and Web-like personalization with the live deployment of the revolutionary P:Mosaic from ICTV.

P:Mosaic breaks new ground in viewer navigation by creating a dynamic environment that combines full viewer engagement with the high quality and immediate responsiveness of television. By deploying P:Mosaic, network operators can for the first time enable subscribers to build personalized menus from the hundreds of available channels according to individual preferences, manage preferences from Web-connected devices, view and preview television channels simultaneously and interact with targeted, auditable and actionable advertising.

P:Mosaic leverages the ability of ActiveVideo to distribute Web media universally through the television with no new investment in CPE hardware or PC-to-TV integration. P:Mosaic, which has been designed by the ICTV ActiveMedia Group to be customized and branded exclusively for individual network operators, is initially being deployed by Grande Communications Networks in its San Marcos, Texas market. Grande is deploying P:Mosaic through its "GrandeVision" service. Grande Communications Networks is a competitive broadband services provider in six major markets in Texas.

Grande initially will make available 20 channels, five of which will be viewable at any one time, for mosaic navigation. The GrandeVision service will allow customers to use their remote controls to navigate through feeds, interact with Web-driven video and banner ads and add or delete channels that are available on the mosaic.

ActiveVideo composites linear and on-demand programming with Web media into personalized video streams in the network and delivers those streams to any digital set-top box as standard MPEG. Subscribers can navigate through, and interact with, individual elements of the stream using the buttons on their remote controls. Because content can be created and modified using standard Web tools and talent, network operators, programmers and advertisers can create content once for delivery to every cable and IPTV set-top box, regardless of hardware, middleware and guide differences.

In addition to P:Mosaic, the ActiveVideo platform delivers ActiveVideo Channels, which allow network operators and programmers to make the broadest possible lineup of content available as personalized, interactive experiences that include video, navigational elements, channel branding, targeted, interactive banner advertisements and links to different video segments.

ICTV is demonstrating P:Mosaic in its booth, #4671, at the National Cable and Telecommunications Association's Cable Show through May 9 at the Mandalay Bay Convention Center in Las Vegas.