BeeSmart and Ekioh announce a fast growing number of IPTV users on SVG based client technology. The companies report that there are already over 40,000 end-users running BeeSmart middleware clients and Ekioh UI Engine. BeeSmart and Ekioh deployed the first SVG based IPTV service in 2008, which was the first such deployment in the world. Today both companies hold the largest customer base using this technology, which is fast becoming the industry standard for modern user interfaces.

Built upon SVG standards, the Ekioh UI Engine is the most advanced user interface engine, available for any embedded device such as a television, STB, mobile phone or portable media player. Utilizing the latest Web 2.0 standards from the W3C, it can provide a user experience second to none, with a completely customizable user interface and a comprehensive integration with media controls.

BeeSmart IPTV middleware gives numerous possibilities to service providers for designing unique interactive TV services, such as rich TV experience, video recording, entertainment on demand and a compelling end-user interface. Set top boxes in the BeeSmart ecosystem are all running on SVG based engine provided by Ekioh, which enables rich graphics and smooth animations for the users.