IMS Conferences, a division of IMS Research, is pleased to announce that CBS Corporation Chief Research Officer and President of CBS Vision, David Poltrack as well as Verizon Communications, President and CEO Fran Shammo will deliver keynote addresses at “TV 3.0 - Innovations in TV and Content Delivery.” This is the third TV 3.0 event hosted by IMS Conferences and will take place in Los Angeles, California on December 7th & 8th, 2010 at the Hyatt Regency Century Plaza Hotel in Beverly Hills.

As the TV industry’s foremost expert on consumer and emerging television technology research, David Poltrack monitors all aspects of the national and international video marketplace. As Chief Research Officer of CBS he designed and currently oversees the network’s innovative research center, Television City at the MGM Grand Hotel in Las Vegas, which is also home to the Sony 3D Experience. The facility provides CBS Corp ongoing consumer feedback concerning all programming of the entire Viacom family as well as a number of consumer electronic devices. Poltrack will provide the audience with his views on the future of television, especially with regards to 3D programming and implementation.

Verizon Communications is the leader of technology innovation since the company first launched its FiOS television service back in 2005. As President and CEO of Verizon Telecom and Business, Fran Shammo is responsible for sales, marketing and customer service excellence for the company’s broadband, communications and entertainment services delivered over its all-fiber FiOS network. He will address a wide variety of topics including multi-screen business models, strategies for integrating online content into the television experience, benefits of self-service and content merchandising as well as other innovations in interactive TV.

In addition to the two keynote sessions, the conference will play host to interactive case studies and panel debates designed to help those in the television value chain including TV & set-top box manufacturers, cable & satellite operators, production studios, advertising agencies and silicon manufacturers discuss how to best move the industry forward.

There are still sponsorship and exhibition opportunities for the event all providing your company a unique opportunity to strengthen its position and raise its profile in the TV industry. Those who register before October 15th, 2010 will receive 20% off the registration price.

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For more information regarding TV 3.0 sponsorship, exhibition or registration please visit our website at www.imsconferences.com/television.