The MPEG Industry Forum in cooperation with the Open IPTV Forum, are presenting a full day MPEGIF Master Class titled “The New World of Digital Television” at NAB 2009, on Sunday, 19 April, 2009 between 10am and 5.30pm in the Las Vegas Convention Centre, Room S228. This unique conference will bring together industry experts representing the most influential players in next generation video entertainment, multimedia and standards-based video delivery.

This years’ MPEGIF Master Class at NAB will tackle a broad range of technology, business and regulatory issues in relation to the transition from analogue to digital television though the participation of prominent executives from international, pioneering industry players who will speak and exchange their views and experiences, both good and bad, as to how digital Television is created, delivered and monetized. In addition, the Open IPTV Forum will provide insights into the way in which standards for end to end IPTV ecosystems can benefit operators and their business models. Four sessions will be presented throughout the day titled:

• The World in Transition
• New Technologies for New Services
• Revenue Generation versus Regulation in the New Digital World
• The Standards Based Ecosystems

KEYNOTE SPEAKERS:

• Robert Clasen - Chairman & CEO, Starz, LLC
• Oleg Kolesnikov - Technical Director, NTV+
• Roderick Snell - Founder, Snell & Wilcox
• Bob Luff - CTO, Nielsen
• Kay Johansson - CTO, MobiTV
• Shelly Palmer - Managing Director, Advanced Media Ventures Group & Host of MediaBytes with Shelly Palmer
• Yun Chao Hu - Chairman Open IPTV Forum

PANELISTS:

• Robert Clasen - Chairman & CEO, Starz, LLC
• Hanno Basse - VP, Broadcast Systems Engineering, DIRECTV Inc.
• Alvaro Gazzolo - President & CEO, IPTV Americas
• Oleg Kolesnikov - Technical Director, NTV+
• Roderick Snell - Founder, Snell & Wilcox
• Randy Hank - Video & Planning Chief of Staff, AT&T
• David Gillies - CEO, Isis Digital
• Jim Kutzner - Chief Engineer, Public Broadcasting Service
• Bob Luff – CTO, Nielsen
• Kay Johansson - CTO, MobiTV
• Shelly Palmer - Managing Director, Advanced Media Ventures Group & Host of MediaBytes with Shelly Palmer
• Allen Harkness - Director, Licensing, MPEG LA
• Yun Chao Hu - Chairman Open IPTV Forum
• Scott Lofgren – Product Manager, Industry Standards and Initiatives, Intel Corporation
• Stephen Christian - VP Marketing, Verimatrix
• Lieven Vermaele - Director, EBU Technical and EBU IT Services

This MPEGIF Master Class will be chaired by:

• Sebastian Moeritz, President, MPEGIF / CEO, dicas
• David Price, Vice President, MPEGIF / Vice President, Harmonic
• Monika Gadhammar, Vice Chair Open IPTV Forum Marketing Workgroup