Erik Sass of MediaPost Publications writes about the media summit that took place in New York Thursday and illustrates how the Internet has created a cultural divide in advertising. "I think, really, it's about culture--it's not about numbers," Mitch Oscar of Carat Digital said. "When I see a campaign on Google that says an Adidas ad generated 5 million clicks that day, I don't know what that means. I don't know where to put it: I was trained that if "Desperate Housewives" does 10 million households, that's meaningful to me and I can do a cost per point. We haven't put the two plans together." Read the full story.