PermissionTV furthers its commitment to growing the online video industry by announcing the general availability of its Platform Development Kit and Solutions Hub to facilitate the creation and management of engaging and customizable video experiences.

Already more than 100 developers from more than two dozen innovative companies such as AKQA, Avenue A | Razorfish, Bob Vila, ExtendMedia and WhittmanHart, are leveraging PermissionTV's new resources to enable the rapid delivery of a complete spectrum of online video experiences, from simple players to innovative, highly interactive video applications. Across the full range of online video experiences, PermissionTV's platform responds to viewers' needs and preferences in real-time to engage viewers in ways that are not possible with static Web video.

Platform Development Kit (PDK)

The PDK enables developers to quickly and easily build custom online video applications through its published application programming interfaces (APIs) and Web services. The PDK leverages the power and extensive capabilities of PermissionTV's core platform, including video preparation and management, player deployment, reporting, and pre-built integrations with leading providers of video and advertising technologies to allow the developer to focus on the viewer.

The PermissionTV PDK features readily accessible and programmable objects, and provides easy-to-follow tutorials and downloads. The PDK also provides reference players complete with source code so that developers can easily extend existing solutions or build new video players from scratch to expedite the online video experience development process.

Developed in collaboration with acclaimed Flash expert and author Joey Lott, the PDK provides hundreds of ActionScript 3.0 classes and FLA files are available for Macromedia Flash developers and designers. Proven through initial implementations with companies including the Boston Symphony Orchestra, Bob Vila and ExtendMedia, several fully functioning video players are ready for modification and quick deployment through open APIs.

The PDK implementation is based on a model-view-controller micro architecture that allows developers to bind visual elements to functionality and custom data objects as part of the player-build process. The result is a code architecture that supports dynamic and interactive video experiences.

The Solutions Hub

The Solutions Hub provides a full spectrum of ready-to-use, online video applications to rapidly customize and deploy online video experiences. The Solutions Hub features example integrations with a wide array of technologies including: DART, Google Ad Sense for Video, Grid Networks, Move Networks and Tremor Media.

It is the first online video resource designed to inspire and educate both content owners and developers by showcasing a growing library of best-practice concepts and application modules built on the PermissionTV platform. Available downloads span the full spectrum of online video applications from branded user-generated video campaigns, content hotspotting and interactive video experiences to simple ad-ready players and pre-built integration with Google AdSense for Video.