emuse absolutely have been appointed as a preferred supplier of next-generation interactive advertising services for BT Vision, BT's digital TV service. emuse absolutely and BT will jointly develop, promote and operate the service, working with major brands and their advertising agencies to deliver interactive advertising and other interactive applications on BT Vision.

BT Vision's interactive advertising will showcase a compelling experience on the TV, drawing on the power of broadband to offer high-speed, video-rich advertiser locations that include sophisticated data capture, search and a quick and intuitive response mechanism.

This sophistication is made possible by Microsoft Mediaroom, the IPTV and multimedia software platform that helps enable BT Vision to deliver advanced TV and connected entertainment experiences to its subscribers.

Microsoft Mediaroom features a Multimedia Application Environment that offers richer support for Web services and applications, enabling service providers to deploy advanced features such as dynamic video-on-demand portals, casual games and interactive TV services.