Playcast Media announced at the Game Developers Conference partnerships with some of the video game industry’s top publishers including Atari, Capcom, Codemasters and THQ, as well as independent publishers/developers DDI, Strategy First and Zushi. Playcast Media delivers high-quality console-free video gaming directly through existing Cable and IPTV set-top boxes and is the first gaming-on-demand technology for Cable and IPTV in the world.

Playcast Media
“The combination of Playcast Media’s unique streaming technology and a diverse portfolio of high-quality game titles enables us to offer an attractive and robust all-in-one gaming solution to millions of Cable and IPTV customers. This is a new play for pay TV operators and a massive additional distribution channel for the games’ publishers,” said Guy De Beer, CEO of Playcast Media.

For the first time in pay TV history viewers will be able to play their favorite video games directly from their pay television set-top boxes without a gaming console. Playcast Media's system uses a proprietary new technology to deliver any PC video game to ordinary cable and telco set-top on-demand systems. This field proven technology uses ultra high-speed processing to handle off-the-shelf games and distribute the game's audio/ visual output as a regular video stream

Playcast Media is a complete games-on-demand solution for Cable and IPTV operators, which enables next-generation IP owners to seamlessly access hundreds of millions of connected households, with the ease of already established billing customer care and support systems. Playcast Media accelerates the convergence between TV and gaming to present significant new business opportunities for publishers, broadcasters and advertisers alike

In addition to unveiling their service at the Game Developers Conference, Playcast Media will launch their new Games-On-Demand service this spring via Hot Cable in Israel. Playcast is also now engaged in active technical trials with some of Europe’s leading IPTV and cable networks. This is the first of a series of announcements Playcast Media will make this spring.