Envivio announces iLiveTV – the complete mobile video encoding and distribution solution for evaluating, developing and deploying Live and On Demand TV video services for the iPhone. Taking full advantage of the new iPhone OS 3.0 mobile video format announced today by Apple at its Worldwide Developer Conference, iLiveTV delivers everything mobile operators and content owners need to deliver TV to iPhone users. iLiveTV includes the Envivio 4Caster C4 world-class video encoding platform, content delivery server software, a web-based Cover Flow iPhone navigation portal, as well as integration and support from the world’s most experienced team of mobile TV deployment experts.

iLiveTV is available immediately. A private demonstration is available for the iPhone from .

iLiveTV enables operators to offer iPhone users multiple channels of live broadcast TV over 3G and Wi-Fi networks with home theater quality and premium features such as Catch-up TV, Video on Demand and a client channel guide. iLiveTV supports all of the advanced capabilities of the new mobile video format in Apple’s iPhone OS 3.0 to dynamically adapt to available bandwidth, optimize full screen video playback and increase battery life.

iLiveTV is optimized for the native iPhone 3.0 video player and requires no additional software be installed on the end user’s iPhone. A rich, customizable web interface featuring Cover Flow navigation offers users the smooth and elegant channel zapping experience they expect from their iPhone.

Video encoding is powered by the award-winning Envivio 4Caster C4 used around the world to provide service to millions of IPTV, Internet TV and Mobile TV subscribers. The 4Caster C4 is a fully upgradeable system that can support almost any network and any client device.

The system ingests analog or digital sources and simultaneously encodes and protects the content for delivery at multiple bitrates using Envivio H.264 Extreme Compression, recognized as the industry’s highest quality mobile video codec. This multi-profile encoding ensures consistent, automatic and seamless delivery of the best picture quality by adapting automatically to fluctuations in network bandwidth for an exceptional viewing experience on the iPhone. iLiveTV also includes all of the necessary software components to deliver protected video from a standard web server.

Envivio Chief Scientist Yuval Fisher will be at WWDC demonstrating the capabilities of iLiveTV. In addition, Envivio will demonstrate iLiveTV at CommunicAsia 2009 in Singapore, June 16-19 in the Hall 3 French Pavilion.