Scripps Networks has selected Maven to power its online video offerings. The highly scalable Maven Internet TV Platform and industry-leading video advertising system will enable Scripps to quickly deliver and monetize branded video content throughout the company’s Web sites and broadband channels.

Scripps Networks will leverage the Maven Internet TV Platform to easily manage and distribute hundreds of hours of short- and long-form lifestyle video through seamless integration with existing content management systems. Maven’s syndication features will speed video feeds and enable the publication of a multitude of customized players, helping Scripps further strengthen its leading lifestyle brands throughout its own sites and other online communities.

Advertising inventory for Scripps advertisers will also increase via Maven’s intelligent and dynamic video ad insertion engine and sophisticated video ad inventory management tools. These new capabilities in tandem with an assortment of new, interactive ad overlay formats are expected to increase video advertising-related revenue and user ad relevance.

Scripps Networks is recognized for leading the interactive media revolution with rich content from its popular lifestyle television channels delivered on award-winning Web sites that attract more than 15 million unique visitors each month. Maven’s Internet TV platform will power the online video channels for these networks, continuing to secure their leadership position as the top lifestyle online destinations in the home and food categories while also enabling new ad-generation capabilities.