SupportSoft, Inc. , a leading provider of software and services that automate the resolution of technology problems, will discuss the benefits of support automation in addressing triple play customer service challenges during a roundtable discussion at next week's Broadband World Forum Americas in Vancouver, British Columbia.

James Morehead, SupportSoft vice president, will lead a panel discussion entitled, "Triple Play: Speeding Customer Satisfaction through Service Automation." Panel participants include experts from Cox Communications, Nortel, Bharti Airtel and Redback Networks. The discussion will center on how installation automation, service verification and ongoing, automated subscriber support are essential for acquiring and keeping new triple play customers.

The Broadband World Forum Americas is designed to help service providers understand the technology trends and business drivers behind today's broadband market. More information about the conference can be found at http://www.iec.org/events/2006/bbwf_americas/conference/.

WHAT: Panel: "Triple Play: Speeding Customer Satisfaction through Service Automation"
For more information, visit: http://www.iec.org/events/2006/bbwf_americas/conference/e4.html

WHO: Chairperson: James Morehead, Vice President of Product Management and Marketing, SupportSoft
Speakers:
Al Briggs, Director of Information Technology, Cox Communications
Ken Couch, Director of Marketing -- IPTV and Broadband Access, Nortel
Shailesh Kantak, VP of Marketing -- Internet, Bharti Airtel
Ravi Medikonda, Director of Product Marketing, Redback Networks

WHERE: Broadband World Forum Americas, Vancouver Convention and Exhibition Center, Vancouver, British Columbia

WHEN: Wednesday, September 13th 2:30 p.m. - 4:00 p.m. PDT