STRIKEFORCE selectes Ooyala's end-to-end video platform to power its online video. STRIKEFORCE will use Ooyala to publish and distribute live and on-demand video on their site. Ooyala's powerful video platform lets us create an immersive experience that captures the excitement of mixed martial arts," said Andrew Ebel, STRIKEFORCE Director of Business Operations. "We wanted to create a multimedia portal where fans could connect and catch their favorite fighters in action. Ooyala made it easy for us to deploy a high quality video experience quickly and easily."

The multimedia portal includes pre- and post-fight video of STRIKEFORCE fighters, giving fans an up-close and behind-the-scenes look at action outside of the ring. This powerful content will help STRIKEFORCE grow its brand and strengthen fan adoption.

STRIKEFORCE recently used Ooyala's live streaming technology to showcase two of the world’s top MMA heavyweights, Fedor Emelianenko and Fabricio Werdum, during pre-fight weigh-ins for their hotly-anticipated, live SHOWTIME® televised main event showdown at HP Pavilion in San Jose, Calif. on June 26.

Ooyala's live streaming technology allows customers to create and manage live streams with the same console they use to manage their video-on-demand content. That makes it quick and easy to showcase coverage of key events and reach broader audiences worldwide. Ooyala's analytics engine provides real-time viewership data for key metrics such as the number of viewer plays, the amount of video watched, where users were located and which online domains they used.