Packet Vision, stand 3.218: Introducing addressable advertising for IPTV, Mobile TV and other formats

One-to-one interviews and product demonstrations available

IBC 2005 sees the official launch of Packet Vision (stand 3.218): developers of a new delivery platform for highly targeted advertising on IPTV. This British company is using IBC as the first public showing of its addressable advertising solution, which enables many advertising commercials to be shown simultaneously in one slot, targeting demographic groups or even individual households. And at the same time the system gathers information about viewers’ reactions.

In this way, the Packet Vision approach will help to generate revenue for service providers venturing into IPTV, as well as giving advertisers a way to target consumers far more effectively than has been possible before.

Sited inside the network, a single PV1000 ‘pizza box’ combines media server, splicer, playout router and management API. No changes are needed to viewers’ set-top boxes and it will support up to 200 IPTV subscribers/subscriber groups and up to 200 input channels.

Packet Vision has been privately funded, with some impressive backers, and is receiving considerable interest from telcos, partners and broadcasters it has spoken to already. The company’s directors have been involved in many successful ventures before and have considerable experience in the new media/IP world. See www.packetvision.com for details.

Request to meet Packet Vision and see a demonstration

On behalf of Packet Vision, my colleague and I are organising one-to-one briefings with journalists and analysts. If you’d be interested in meeting with Packet Vision at IBC, do let us know. Friday 9 Sept/Saturday 10 Sept are our preferred days, but if this is not convenient for you, please do let us know and we will do our best to accommodate your request. If you could email your preferred time and day to one of the email addresses below, we’d be most grateful – we’ll be in touch shortly anyway via phone.

Please email: maxineambrose@ambrosecomms.co.uk
Or phone: + 44 1491 412944
Or jane.lee@dexterity.co.uk, +44 1273 470199