SupportSoft, Inc. will discuss at this week's Broadband World Forum the importance of driving business growth through the introduction of new, high value services such as IPTV. SupportSoft's James Morehead will host an interactive session entitled, "IPTV: Turn the Prospect of High Churn into High Earn," featuring industry leaders from FASTWEB, Cisco, Microsoft TV and Belgacom.

Value-added services such as IPTV and VoIP, combined with high speed data, offer significant, new revenue potential for service providers. Retaining customers by creating the best possible experience for any triple play service they may choose will be critical to success. The panel led by Mr. Morehead will show how IPTV holds the potential to provide consumers with even more entertainment value than they receive through traditional TV service. And, for service providers, that value begins with successful, automated installation of an IPTV connection and ongoing customer support for problem resolution.

A recent whitepaper published by SupportSoft entitled, "IPTV: The Clear Picture," outlines the key challenges and opportunities for profitably delivering IPTV. To receive a copy of the whitepaper, please register at http://www.supportsoft.com/iptv/.

The Broadband World Forum Europe conference and exhibition will examine broadband technology developments, challenges, services, and applications with particular emphasis on the European market. This four-day event will feature top industry executives sharing their real-world experiences and offering the latest perspectives on broadband content, entertainment, access strategies, service management, and integration.

    WHAT:   Panel: "IPTV: Turn the Prospect of High Churn into High Earn"
    WHO:    Chairperson:
            James Morehead, VP of Product Management and Marketing,
             SupportSoft

            Speakers:
            Giampaolo Bandini, Program Manager - Multimedia Interactive
             Television, FASTWEB

            Theo Langton, BB & NGN Solutions/BD, Cisco

            Hemang Mehta, Product Management Director, Microsoft TV

            Carlos Van Hove, Expert Process Manager, Belgacom

    WHERE:  IEC Broadband World Forum Europe 2006
            CNIT La DefenseParis, FranceFor more information, visit:
            http://www.iec.org/events/2006/bbwf/

    WHEN:   Wednesday, October 11th
            2:45 p.m. - 4:15 p.m. local time