Maven Networks, Inc. announced that GMTV, Europe’s most watched morning television show, has selected Maven Media SystemTM (MMS) to kick-off its broadband video initiatives. GMTV, watched by 25 million viewers every month, relies on Maven’s broadband video platform to power a professional-quality Internet TV channel for its popular “Married In the Morning” program (the channel can be seen at the following link: Married In the Morning). Maven Media System makes it fast and efficient for media companies to deliver highly scalable, engaging and profitable Internet TV channels that drive compelling consumer experiences, increase media consumption and enable broadband video monetization.

“Original online video programming is an excellent vehicle for reaching consumers who are increasingly utilizing their broadband capabilities to access news and entertainment,” said Nog Sawdon, Head of New Media at GMTV. “To augment our traditional TV programming, GMTV is exploring new broadband channels and the formats that will most appeal to consumers. Maven Networks enables us to quickly develop broadband video programming that engages our audience and strengthens our brand.”

With consumer demand for Internet TV skyrocketing, broadcast and cable television programmers are constantly challenged by the costs and technical complexities associated with rapidly transferring large media libraries online, integrating with existing business systems and workflow processes, and creating compelling and engaging consumer experiences. Maven’s MMS is the only professional level system with the efficiency and scalability to help media companies rapidly create new revenue streams and build brand awareness and loyalty around their broadband programming. Through a unique roles-based publishing environment and easy workflow processes, MMS ensures efficient collaboration among video content production teams in the creation and delivery of sophisticated and visually engaging Internet TV channels.

“Broadband penetration in the UK has now reached a level where the most popular TV programming can be made readily available to an Internet-savvy audience” said Hilmi Ozguc, Founder, Chairman and CEO of Maven Networks. “Maven’s mission is to help traditional television broadcasters and other professional media companies to quickly and efficiently create compelling Internet TV channels that reach a very broad online audience and thereby drive significant new broadband advertising revenue.”