The challenges facing the television/video industry today can be daunting. For many years, competition for subscribers revolved around content, while the network architecture remained relatively stable. More recently, Video on Demand, High Definition, Start Over and other time shifted applications have been widely deployed. This has now been joined by the “TV Everywhere” concept and, of course Over The Top Television. In addition 3D is today trying to leap from the theatre into the living room. Every year there is something new to contemplate and for which to potentially plan. Over the years, the MPEG Industry Forum has worked aggressively to bring clarity to the industry’s vision of the future and to advocate for the adoption of standards that accelerate that clarity. This year at IBC this task has become more important than ever as new technologies create new opportunities to make (or lose) money. The 2010 Master Class at IBC is focused around two areas that will bring technologists and leading executives from operators and content owners around the world to discuss these new opportunities and to share their experience and perspectives.

For a complete program agenda and speaker bios go to: MPEGIF Master Class at IBC 2010

Topics Include -

• New Moves in Video Compression
• The Future of Over the Top Television

Chaired By:

• Prof. Dr. h. c. Sebastian Moeritz, President MPEGIF / CEO dicas
• David Price, Vice President MPEGIF / Vice President Harmonic

Speakers:

• David Wood, Deputy Director, EBU
• Volker Dietzel, Head of Development, TV & Portal Services, Swisscom
• Torkel Thoresen, Chief Technologist, Telenor Satellite Broadcasting
• Gijs van Hesteren, Innovator, Kabel Noord
• Toby Russell, CEO, 3Vision
• Benjamin Schwarz, Founder, CTO Innovation Consulting

Room E102, RAI Convention Center, Amsterdam
Monday, September 13, 2010
11:30 a.m. – 1:00 p.m.

To register for the Master Class go to: http://www.ibc.org/page.cfm/Link=262/t=m/goSection=5

The MPEGIF Master Class is part of the overall IBC Conference. There are various conference registration packages that you can purchase which will give you access to the MPEGIF Master Class.