CartoonNetwork.com hit an all-time high in July, with visitors to the site spending an average of 77 minutes per person according to Nielsen//NetRatings. Site visitors enjoy full length episodes and clips of Cartoon Network shows, plus more than 170 free online games based on popular Cartoon Network characters and shows, including “Ben 10” and “Foster’s Home for Imaginary Friends.” Also, CartoonNetwork.com ranked 26th among all U.S. domains in total time spent in July.

The CartoonNetwork.com record comes on the heels of Nielsen//NetRatings’ recent shift in how it reports Web site popularity. In July, Nielsen//NetRatings announced that it added the “Total Minutes” and “Total Sessions” metrics to NetView, its syndicated Internet audience measurement service. The new metrics, as Nielsen announced, deliver greater perspective on total engagement across sites, accounting for the time and sessions spent collectively by all visitors to the site.

“We continue to be inspired by kids and pride ourselves on offering quality entertainment tailored to their interests,” said Paul Condolora, senior vice president and general manager for Cartoon Network New Media. “Our strategy to create compelling, innovative casual games, in addition to on-demand video and user-generated content, makes CartoonNetwork.com a highly sought-after site with industry-leading results. We look forward to providing our audience with additional immersive offerings planned for the second half of 2007.”

CartoonNetwork.com has led its primary competition all year in visitor time spent online, which is another sign that its key demographic is increasingly looking for quality entertainment online. The new record of 77 minutes per person beats CartoonNetwork.com’s previous high mark of 71 minutes, which was set on the site in 2004. In addition to leading its television competitors in the kids space, CartoonNetwork.com topped nearly all other television network domains in terms of total minutes, bested only by CNN and the Weather Channel.