SureWest launched its i2TV interactive video content network created by TellyTopia available only on the SureWest digital TV network in Sacramento. Utilizing i2TV's online portal, TellyTopia provides the technology whereby anyone, including non-SureWest customers, can upload high-resolution video content through the i2TV Web site at www.i2tv.tv/surewest and watch it on SureWest's channel 702. Similar to Web-based video content sites, videos are uploaded for viewing by a mass audience, but in this case content can be created online and viewed on TV. SureWest is the world's first cable provider to launch this unique interactive channel offered by TellyTopia to its subscribers.

To enhance the customer experience, SureWest will soon announce a new local sports program available on i2TV. The show will be the only program to provide highlights showcasing youth and high school sports around the Sacramento region.

Videos are made available on i2TV within 24 hours of uploading the file online. Video file size can be up to 100 megabytes in size -- more than double the maximum allowed size of most popular online sites, providing excellent picture quality and a more pleasing viewing experience. Customers that do not submit files that meet the standards of i2TV, such as video resolution and content appropriateness, will be provided details as to why the submission was not approved so they can revise and re-submit.

Content on i2TV is categorized into 30-minute segments with local content available for five days on the channel at rotating times. In addition to channel 702, SureWest will be adding i2TV's local content along with an upload tool to its customer home page My SureWest at surewest.net. The content will also be added to SureWest's On Demand video library. The company plans to launch i2TV in its Kansas City market as well.