A consultancy aimed at advising companies involved in video marketing, internet TV and IPTV service has been established.

The company has been set up by Web Channels and Narrowstep founder, Iolo Jones, and a team of industry veterans.

"With a number of excellent technologies available on the market for the delivery and monetization of content," comments Jones, "The audiences are there and the advertising revenues are available. The key task now is to establish sustainable business models and to increase reach and distribution.

"There aren't many people with over a decade's worth of experience of this market, so our intention is to contribute what we have learned - often the hard way - to the benefit of our clients."

Joining Jones in the venture are a number of experienced individuals including content expert Matt Jeschelnik and producer Rhun Gruffydd.

Amongst the services offered by the company are:

• Developing strategic and operational plans for new and existing channels
• Advice on online video marketing and TV channel development for media, advertising and web agencies as well as for companies and brands
• Advising on market opportunities and developing marketing and distribution plans
• Advising on the selection and specification of technologies
• Due diligence for investors

TV Everywhere is already working on a number of assignments for publishers, broadcasters, production companies and rights owners.

The company will also be issuing r egular newsletters, research and reports on trends and developments in the market, which will be available free to customers or through a fee to non-customers. In addition Jones will continue to maintain his popular blog at http://iptvtimes.net.