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AT&T Swings More Than 110 Hours of 2010 Masters Tournament Coverage Exclusively Across Three-Screens
AT&T
is bringing golf fans closer to the 2010 Masters Tournament with more ways to watch all of this year's action across the TV, the PC and AT&T mobile phones. AT&T announces its exclusive three-screen coverage of the 2010 Masters Tournament, available on AT&T U-verse TV, online at AT&T Fan Zone and AT&T Entertainment, and on AT&T mobile phones.
Through an agreement with the 2010 Masters Tournament, AT&T will provide golf fans with more than 110 hours of live footage and on-demand content from Augusta National Golf Club. AT&T will be the only wireless carrier delivering live and on-demand Masters programming to mobile phones with AT&T Mobile TV, MobiTV and AT&T Mobile Video services.
U-verse TV customers will also have an innovative way to follow the tournament with the 2010 Masters app, which lets you watch up to four different channels featuring Masters content on your screen at one time with the Masters Multiview. The Masters Multiview will include your local CBS affiliate, ESPN and live feeds of Amen Corner Live, 15th/16th Live, Masters Extra and Featured Group. The app also provides an up-to-date leader board, player scorecards, stats and bios, news updates, tournament photos, video archives and a course map of Augusta National Golf Club with flyovers. The 2010 Masters app is available to U-verse TV customers at no extra charge on channel 622 or 1622 (HD) during the tournament.
In addition to the Masters Multiview, AT&T has launched an HD version of its award-winning Multiview app. HD customers using Sports Multiview HD (channel 1601), News Multiview HD (channel 1201) or Kids Multiview HD (channel 1301) can browse programming and select any channel to go to the full-screen HD channel once they exit the app.
Live 2010 Masters content available on AT&T Mobile TV, MobiTV, AT&T Fan Zone and AT&T U-verse TV will include:
Masters Extra, which gives viewers live play-by-play action before network broadcast coverage begins.
Par 3 Contest, which features a live feed from this popular contest on Wednesday, April 7.
Amen Corner Live, which features live coverage of the 11th, 12th and 13th holes.
15th/16th Live, which features live coverage of the 15th and 16th holes.
Featured Group, a new enhancement for the 2010 Tournament featuring coverage of selected groups beginning on the second nine Thursday, April 8 through Sunday, April 11.
CBS and ESPN will be delivering complete live coverage on U-verse TV. And new for 2010, CBS will deliver live Masters coverage on Saturday, April 10 and Sunday, April 11 to mobile phones with AT&T Mobile TV and MobiTV. On-demand footage and highlights available during the Tournament on AT&T U-verse TV, AT&T Fan Zone and AT&T Mobile Video will include:
Masters Moments, featuring a series of 24 vignettes that highlight the action from past Tournaments, beginning April 1.
Multiple player interviews, offered daily beginning April 6.
Masters TV, including daily "Masters Today" Tournament previews and "Masters Tonight" recaps, will be available on AT&T Fan Zone and Mobile Video beginning April 5.
Posted on Apr 06, 2010
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