Limelight has been powering the new online video service for Media Prima. By leveraging Limelight's advanced network, Media Prima now offers for the first time high quality streaming media content to audiences worldwide via its four on-demand channels, TV3, 8TV, ntv7 and TV9. Media Prima now provides viewers with a whole new way to enjoy their favourite TV programmes. Viewers are able to watch full episodes of shows online for free, see additional content not aired on TV, such as behind the scenes interviews and outtakes, as well as access Catch Up TV to watch previous episodes.

"Our goal is to continually provide our viewers with maximum flexibility and choice in when, where and how they watch their favourite shows, all the while ensuring that this experience is of the highest quality," said Paul Moss, General Manager of Network Media Portals at Media Prima. "Limelight Networks really understands our business needs and has enabled us to focus on offering international-class programming This innovative programming option is a first for free-to-air TV in Malaysia."

A planned expansion to the service in the coming weeks includes an incre ased selection of available shows, clips for mobile phones, interactive functionality such as 'live' chat rooms, and the opportunity for users to upload their own videos. Selected content in downloadable format for fans to keep and watch when they want to will also eventually become available.