The number of subscribers worldwide to telco/IPTV services will approach 40 million by year-end 2009, according to international research firm Parks Associates. The strong growth in telco/IPTV services is due partly to aggressive provider deployments, according to the firm's new white paper IPTV and the Digital Home, but the most successful rollouts will incorporate multiple services, such as home networking, convergence in entertainment and communications features, and unique interactive services such as quality on-demand programming.

Parks Associates reports the number of telco/IPTV households worldwide grew by nearly 80% in 2008 to exceed 20 million. The growth rate will exceed 50% in 2009.

IPTV and the Digital Home provides insight into core digital home areas and analysis on key drivers that prompt consumers to switch television services. It includes data from surveys of North American and Western European consumers.