As the battle between Blu-ray and HD DVD becomes increasingly irrelevant while broadband Internet and video on demand emerge as the pipeline for programming and movies into the living room, VOD pioneer Studio 4 Networks reports a 300 percent increase in program views and 158 percent growth of views per VOD-enabled household.

In addition to shifting viewer consumption habits, the growth is attributed to multiple new system launches during the quarter. With the latest round of new carriage agreements, Studio 4 Networks now reaches 3 of the top 5 US cable and satellite services as well as the top 2 carriers in Canada among others.

Recent reports argue which is growing faster, broadband video use at 20 percent of Internet users per week versus cable video on demand at 14 percent, according to a recent industry study. Studio 4 Networks faces both of these markets as a leading source of award-winning, lifestyle and educational specialty programming. Its three on-demand networks distribute on digital cable, satellite, IPTV, and broadband: Studio 4 Kids, which broadens a family’s learning environment beyond the merchandising-driven kids programming fare now dominating linear TV; Studio 4 Learning, with dynamic learning videos for middle- and high school students in subjects like math, physics, SAT prep, and Spanish;, and Studio 4 Fitness, which serves up classes in yoga, aerobics, Pilates, dance, weight training and more.