Leaders from the most relevant telecom, broadcast, and IP industry standards bodies and forums will band together at at this year’s TelcoTV conference and Expo for three days of exhibition and one full day of presentations. The TelcoTV09 Conference and Expo takes place from Nov. 10 through Nov. 12 at the Orange County Convention Center in Orlando, Fla. The Standards Pavilion, featuring ATIS, The Broadband Forum, HomePNA, the Multimedia over Coax Alliance (MoCA), MPEG Industry Forum, Open IPTV Forum, TM Forum, and the University of New Hampshire's InterOperability Laboratory (UNH-IOL), will be located in the TelcoTV Exhibit Hall (North Hall B) – booth #SP215. Via TelcoTV’s Standards Pavillion, attendees of the 2009 conference and expo will:

• Learn about all the latest industry standards pertaining to future of broadcast TV and entertainment being delivered over the Internet and the implications for organizations
• Get clarification on which standards bodies are addressing their companies’ markets
• Learn which standards have been ratified and which have not

For the first time since the inception of TelcoTV eight years ago, the event’s organizers, NTCA and TechWeb, have brought together eight key industry forums, each committed to the accelerated development and deployment of highquality, converged broadband and entertainment services.

Based on reseach conducted by Heavy Reading presented at last years TelcoTV conference, consumers rated service quality as the No. 1 reason consumers left their incumbent provider, beating out cost and programming. The same is true of this year’s Heavy Reading Research survey, with results being revealed by the study’s author, Aditya Kishore, on Wednesday, Nov. 11 at noon EST in Room N220G of the Orange County Convention Center. Standards, by definition, are established to ensure high service quality by addressing compliance and interopability among the hundreds of protocals and devices employed to deliver consistent and reliable television programming.

"Standards ensure quality, reliability, efficiency, and a basis for rapid, economical innovation. Consumers benefit from standards with a broad choice of offerings and the positive effects of competition,” says Joe Braue, SVP and Group Director, Light Reading, a division of TechWeb. “That is why we are excited to have so many pivotal standards organizations represented here at TelcoTV – so that attendees get first-hand information about what each organization is contributing to the rapid rollout of high quality, reliable broadband programming over IP.”

On Thursday, Nov. 12, from noon to 2 p.m., seven speakers from eight of the industry forums will present on key trends and issues relating to the current state of TelcoTV. The schedule is as follows:

12:00 Jason Walls -- UNH-IOL Opening Remarks and Welcome
12:10 Monika Gadhammar -- Open IPTV Forum The Open IPTV Forum - Working Towards Globally Standardized IPTV
12:25 Laurie Gonzalez -- Broadband Forum Managing the Evolving Home Network of the BroadbandHome
12:40 Janice Ozguc -- MoCA MoCA, YOUR Standard for Home Entertainment Networking
12:55 David Price -- MPEGIF Convergence Needs Standards
1:10 Richard Nesin -- HomePNA Alliance HomePNA, the TelcoTV Home Networking Standard
1:25 Steve Fleece – TM Forum Standard Frameworks Service Providers Use to Profitably Manage TV Services From