HP launched a new business called HP Video Merchant Services. The business powers online video web stores and provides content fulfillment services for retailers.

Wal-Mart, the first customer of the service, unveiled a beta version of its video download store powered by HP. The new Wal-Mart site allows customers to easily discover, shop for and purchase the movie and television titles they want with the option of downloading the digital versions to a PC or portable video player in addition to purchasing the DVD for mail delivery.

However, it may not be that easy for Firefox users as you can see how the new Wal-Mart site looks below. TechCrunch reported the new service has a significant rendering issue in Firefox. It appears either HP or Wal-Mart dropped the ball in cross-browser usability.



Aiming to capture a share of the approximately $30 billion home video market – a market just beginning the transition from physical to multi-format, multi-channel distribution – HP allows retailers to fulfill the requests of consumers wanting video content in a variety of ways, including digital downloads, DVDs manufactured on demand, traditional packaged DVDs and emerging video formats such as HD-DVDs and Blu-Ray discs.