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CBS Expands Distribution Outlets for Video
CBS Corporation
announces the creation of the CBS Interactive Audience Network which will initially include new content deals with a host of online distributors including AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh. The agreements, building on the Company's existing arrangements, solidify CBS's position as the most widely distributed professional content provider on the Web.
All content will be advertiser supported and free to the consumer. CBS will begin selling the CBS Interactive Audience Network in the coming weeks, including the upcoming Upfront marketplace. Advertising revenue will be shared between CBS and its partners. All content will be available domestically with select clips and full-length sports programming distributed worldwide.
A rotating list within a specified viewing timeframe of programming from entertainment, news and sports will be offered including CSI: CRIME SCENE INVESTI-GATION, LATE SHOW WITH DAVID LETTERMAN, SURVIVOR, SHOWTIME CHAMPIONSHIP BOXING, CSTV GAME OF THE WEEK, CBS EVENING NEWS WITH KATIE COURIC, among others, including classic programming from the vast library of CBS Television Distribution.
CBS has previously entered into existing and ongoing content distribution arrangements with Yahoo!, Apple iTunes, Microsoft's Xbox, Amazon UnBox and many others.
Mirroring the online strategy, CBS Mobile also employs direct agreements with each of the three largest US wireless carriers - AT&T/Cingular, Verizon Wireless and Sprint - as well as leading next generation platforms such as Qualcomm MediaFLO.
Posted on Apr 13, 2007
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