Internet TV is poised to become the next major disruptive entertainment medium. The Internet and Interactive TV Technology Conference (iTV Con) brings together top executives from the companies who are leading the development of this emerging market. The conference offers critical insights and perspectives on the technologies and business models that are changing the way content is delivered.

Vincent Dureau, Head of TV Technology for Google will present a keynote entitled "Internet Video and Traditional TV: Accelerating Growth." The presentation will examine how video on the Internet can help grow traditional TV. Rather than being competitive, Dureau’s keynote will discuss how Internet and TV are complementary since online users are television viewers and TV shows on the Web can help drive audiences to the TV. The keynote presentation will also examine the complementary role that cable and satellite TV operators will play since viewers will pay a premium for content convenience and quality of service. The keynote presentation will also examine how audience fragmentation creates opportunities for new measurement technologies that enable more relevant advertisements targeting viewers.

The iTV Con, scheduled for July 17, 2007 in San Jose, CA is the essential event for all companies in the Internet TV technology and content ecosystems. Content owners/aggregators, Telco and Cable Operators, CE and PC device manufacturers, networking infrastructure and technology suppliers should attend this event. Full event information can be found at www.s2data.com/itv.