Media Excel, Inc. announced today the immediate availability of its SoftStream IP-STB 3000, an H.264/AVC Internet Protocol Set-Top Box (IP-STB) reference design and evaluation system for Internet Protocol Television (IPTV) and Digital Home Digital Media Adaptors (DMA) applications.

"Taking into consideration feedback from our IPTV and IP-STB original equipment manufacturers and customers, Media Excel designed SoftStream IP-STB 3000 based on the Texas Instruments' TM320DM642 Digital Media Processor" said Mr. Jongil Kim, Media Excel Chief Technology Officer. "Media Excel's TMS320DM642 H.264 MP@ML high performance software library delivers the ideal solution for designing compact, flexible and cost effective IP-STBs for IPTV and Digital Home solutions."

"The result of our collaboration with Media Excel is a Texas Instruments based digital media platform that enables consumer electronic manufacturers to significantly minimize bill of materials, reduce development cycles and provide field upgradeable multi-format video capabilities" said Mr. Suman Narayan Marketing Manager for Digital Video Solutions at Texas Instrument. "Media Excel's global IPTV experience is encapsulated in SoftStream IP-STB 3000. They consistently deliver robust IPTV solutions and we are pleased that Texas Instruments' TMS320DM642 DSP is part of their IPTV and IP-STB portfolio."

"By designing a flexible platform that does not compromise video quality, performance, power consumption or cost, SoftStream IP-STB 3000 provides best-in-class H.264 solution to deliver the highest video experience to the Digital Home" said Mr. Thanasis Iatrou, Media Excel President and CEO. "SoftStream IP-STB 3000's proven market reliability, upgradeability and interoperability provides a low cost, high quality platform to develop and manufacture customer premises equipment to deploy IPTV services quickly and easily. With Texas Instruments as our partner, telecommunications and service providers can confidently roll out IP video services."