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Verizon Adds Oxygen to FiOS TV
Verizon
announced a programming-distribution agreement with Oxygen Media, the only cable network owned and operated by women, for carriage of Oxygen on Verizon FiOS TV. The agreement was signed prior to the Sept. 22 launch of FiOS TV in Keller, Texas. Oxygen is available in the Expanded Basic tier of service in Keller, and Verizon will carry the independent channel in future FiOS TV markets.
Oxygen is a leading creator of programming for younger women. Its original programming includes the breakout hit, "Mo'Nique's Fat Chance," "Girls Behaving Badly" and "Snapped." Oxygen recently completed its highest-rated quarter ever among women aged 18-49.
"Women want TV that is relevant to their daily lives, and Oxygen delivers entertaining programming that millions of young women find extremely compelling," said Terry Denson, vice president programming and marketing for FiOS TV.
Said Lisa Gersh Hall, president and chief operating officer, Oxygen, "Oxygen was built on the idea of embracing new technologies, so working with Verizon on FiOS TV is right in line with our company's philosophy. We are very excited to be a part of this venture and thrilled to bring our unique brand of programming to Verizon's audience."
FiOS TV in Keller includes a broad collection of all-digital programming with more than 330 channels and more on the way. FiOS TV digital customers will also have access to a large selection of on-demand content that is easy to order and view.
Terms of the agreement were not disclosed.
Posted on Nov 04, 2005
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