Arroyo Video Solutions, Inc. announced that it will demonstrate for the first time its comprehensive on demand services solution for IPTV at this week's TelcoTV Conference & Expo in San Diego, Calif., November 9-10, in booth #413.

Arroyo's demonstrations at TelcoTV will show:

• Video on demand using the H.264 (MPEG-4 AVC) codec, which offers the extra compression required to drive the most revenue from slower last mile technologies.
• A complete, easy to install, IPTV-based video on demand (VOD) solution, featuring Arroyo OnDemand running on IBM x346 eServers, integrated with leading middleware and set-top boxes. Arroyo's IPTV solution is currently in trial with a major U.S. telecommunications operator.
• The power of the Arroyo OnDemand solution to meet the requirements of IPTV markets, large and small. Starting with a single open architecture server that is economical for even the smallest market, Arroyo OnDemand easily grows to offer industry leading density and scalability, as well as Arroyo's unique assurance of "Always ON," non-stop reliability.
• Advanced IPTV applications, including network PVR (nPVR) and addressable advertising, which will differentiate IPTV offerings and maximize ARPU.

MRG's Senior Analyst and IPTV specialist Bob Larribeau commented, "When it comes to IPTV services, 'content is king.' It's clear that success in this market depends on the selection, packaging, and delivery of attractive content. Arroyo's strategy of supporting a range of entertainment services such as VOD, gaming, addressable advertising, and network PVR, can create significant revenue generating opportunities for IPTV network operators."

"We're excited to debut our end-end on demand solution for IPTV with so many industry firsts - the highest performing, densest solutions for large markets, the most economical solutions for small markets and a range of advanced, revenue generating services for both," said Arroyo's President and CEO Rick DeGabrielle. "This demonstration will also feature Arroyo OnDemand's support for the new H.264 video compression codec, which allows TV streams to be sent across ADSL telephone lines with lower bandwidth."

Arroyo OnDemand provides the intelligence that enables multiple independent, open standards-based hardware elements to operate as one, delivering critical benefits over competing hardware-based video delivery solutions. These benefits include unmatched flexibility; effortless scalability of streams, content and ingest; and Arroyo's "Always ON" capability that deliver 24x7 reliability and total system availability. Arroyo OnDemand's breakthrough performance includes the industry's first 10 Gigabit Ethernet support, unparalleled streaming density of over 3000 2Mbps H.264 streams per rack unit, and the ability to simultaneously ingest over 400 channels per industry-standard server. Using Arroyo OnDemand, operators can deliver more revenue-generating services faster, enhance customer satisfaction, and achieve the lowest total cost of ownership in the industry.