Clearleap unveils an EBIF application designed to give cable, IPTV and satellite TV subscribers a continuous, lean back viewing experience for short form programming on VOD. The application, dubbed MyPlaylistTV, provides TV viewers with the ability to generate pre-populated play lists from their VOD libraries and have the video segments stream in a linear fashion, with numerous options to navigate forward, backward and between different play lists without the usual stops and starts of today’s VOD systems.

The web-like user interface, which was developed in partnership with itaas, sorts content by category or genre and leverages Clearleap’s cloud based video management platform and footage from its Content Marketplace, a collection of scouted, vetted, and licensed programming from national, special interest and best-of-web programmers.

Designed to target a large footprint, this application was developed to run on both legacy and next-gen EBIF enabled set top boxes.

The two companies will demonstrate the features and functionality of MyPlayListTV in booth #439 at the 2010 Cable Show.