MultiVu announces the availability of its next generation online video network, geared towards assisting organizations in targeting video to consumer audiences directly through dozens of video sharing Web sites. Building on its strategy of 'Broadcast & Beyond' initiated when industry veteran Tim Bahr founded MultiVu five years ago, over the past six months the company has focused on steadily increasing the number of video sharing and syndication Web sites to which it distributes its customers' video. The result is a ground breaking video network, officially announced today, which enables organizations to target consumers directly with video, and significantly benefit from the viral effect of this new medium. MultiVu's online video distribution represents the future in online multimedia communications, taking video content 'beyond' the broadcast medium and directly to consumers, wherever they are.

Organizations can take advantage of MultiVu's online video distribution through all of its products and services. Many organizations are taking advantage of online video distribution through the company's Multimedia News Release platform. The MNR is an interactive news release that combines text with video, audio, still photos, downloadable documents and social media links, in a single multimedia platform.

In its original form, the MNR was distributed over PR Newswire's national newsline to more than 4,700 newsrooms, 3,600 Web sites and online databases, and to PR Newswire for Journalists, a media-only Web site with more than 80,000 registered journalists. With MultiVu's enhanced online video distribution, not only is the video targeted to all the traditional destinations, but each video element is also distributed and posted on more than 30 of the leading and niche video sharing Web sites such as Yahoo!Video, YouTube, Veoh, Revver, Daily Motion, Google Video, AOL Video, Metacafe, as well as syndicated through video networks such as Voxant and Clip Syndicate, reaching millions of active users.

Numerous organizations, large and small, have benefited from MultiVu's strategy to extend traditional broadcast tools such as video news releases and b-roll to online audiences. Many, such as Domino's Pizza, have seen staggering results. In February, Domino's Pizza used an MNR to promote the launch of Cheesy Garlic Bread Pizza. The Domino's MNR combined a text news release with the now famous Cheesy Garlic Bread television commercial featuring guys with larger-than-life facial features illustrating the sensory experience offered by the new pizza. Additional content included a still photo of one of the featured guys, a variety of screenshots and an interactive tool that allowed online viewers to 'star' in their own commercial. The MNR also included social media links to del.icio.us, Digg, Technorati, Reddit, newsvine, Google and Yahoo!. MultiVu distributed the television commercial to its online video distribution network and generated phenomenal results: over 86,000 streams on YouTube, and thousands more on sites such as Metacafe, Google Video and AOL Video.

Both MultiVu and PR Newswire share a mission to assist organizations in reaching target audiences wherever they are, in multiple formats, and using whatever medium these audiences prefer to receive information. MultiVu's MNR is just one of the many vehicles organizations can use to take advantage of the enhanced online video distribution network.