Sistema has selected the NDS Unified Headend to manage and protect TV content delivery to subscribers across both IP and mobile networks. The NDS Unified Headend integrates conditional access , Digital Rights Management and third party applications, allowing operators to deliver secure broadcast and VOD services to a variety of devices – STBs, mobile phones, PCs, Portable Media Players and DVRs. SMM will use the NDS Unified Headend to deliver content to STBs, PCs and mobile devices with optimum operational efficiency, using a single system to control content distribution.

SMM’s deployment will include VideoGuard Mobile, NDS’ secure mobile TV solution, part of the NDS Unified Headend, to protect its upcoming DVB-H mobile TV service. Digital Teleradiobroadcasting, an SMM subsidiary, will launch the mobile TV service.

The DVB-H service will debut in Moscow, which will be followed by a series of launches in 16 other Russian cities with populations of over one million. Unlike most other DVB-H deployments which are tied to a specific mobile operator and require a subscription and operator-specific SIM, SMM’s upcoming DVB-H service will be available to all Russian mobile subscribers regardless of their network service provider.

VideoGuard Mobile supports both the Open Security Framework and OMA BCAST smartcard profile standards and offers a clear and seamless migration path between both. VideoGuard Mobile is fully compliant with DVB-H, DVB-SH, DMB, MediaFLO, CMMB and STIMI standards.

VideoGuard Mobile is based on market-leading NDS VideoGuard CA and DRM technology which now protects over 86.9 million digital devices around the world. VideoGuard mobile will protect the broadcast content delivered over SMM’s mobile TV network, safeguarding its subscription revenues, while enabling the company to benefit from a variety of business models and enhanced services. VideoGuard Mobile is fully integrated with various handsets and standalone devices that will be available in the Russian market, including new models to be supplied by Samsung, LG and Gigabyte.

For its IPTV operation, SMM chose NDS content protection to securely deliver content over its IP network to its triple-play subscribers, creating services that build subscriber loyalty and generate revenues.