With U.S. households reluctant to cancel home services despite the down economy, growth in cable and IPTV VoD services will remain strong, with revenues exceeding $11 billion by 2013, according to Parks Associates. The international research firm is hosting the pre-show workshop Monetizing Connectivity in the Home on June 2, 2009, at CONNECTIONS, to analyze the opportunities and successful business strategies for advanced products and services.

CONNECTIONS: The Digital Living Conference and Showcase, taking place in Santa Clara, Calif., June 2-4, tracks developments, trends, and opportunities in the four key areas Communications & Entertainment Services, New Media and Digital Content, Home Systems, and Consumer Electronics. The Parks Associates pre-show workshop is an excellent primer to the event and includes research and forecasts for interactive video services, mobile solutions, energy management, advertising, and connected devices.

"Currently 37% of U.S. digital cable customers use premium VoD regularly, up from 21% in late 2004," said Kurt Scherf, vice president, principal analyst, Parks Associates. "The cable companies need to use this type of service to combat challenges from telco/IPTV services, which grew over 110% in subscriptions from 2007 to 2008."

At the workshop, the Parks Associates analyst team will provide comprehensive insight, analysis, and forecasts of the digital living markets, including consumer research and the best strategies on how to gain and retain customers in a difficult economy.

Workshop Sessions:

• Unlocking Interactive Television Services
• Connected Consumer Electronics - Cloud Media and Servers
• Mobile Innovations: Service, Hardware, and Applications
• Advertising in a Three-screen World
• Digital Home Technical Support
• Energy Management

CONNECTIONS includes interactive panels with over 80 speakers, moderated by Parks Associates' expert analysts and featuring the latest research on converging content, services, and hardware.