Velocix has acquired an exclusive license for RawFlow's P2P Streaming technology. Under the terms of this agreement, Velocix now has sole responsibility for selling and supporting RawFlow's Intelligent Content Delivery solution.

Velocix will market ICD under the Velocix Live Streaming product family brand, adding a Hybrid-P2P Live Streaming option to a service line-up that already includes Live Video Streaming for Adobe Flash & Microsoft Windows Media, and Live Audio Streaming.

All existing RawFlow ICD customer and reseller partner relationships will migrate to Velocix, as will the healthy pipeline of new business prospects already interested in this solution.

Live events, including news, sports and music concerts, present significant online delivery challenges. Unlike on-demand services for pre-recorded materials where viewing requests are spread over time, live services result in concentrated demand from a potentially huge audience, just for the duration of the event. A s a consequence, event organizers are often forced to compromise quality or limit audience sizes when using conventional live streaming services.

Hybrid-P2P Streaming blends delivery of live streams from the Velocix Network caches as well as sharing bandwidth from peers. Each participant is not only watching or listening to the live broadcast but is effectively relaying the signal to the other audience members at the same time. This community distribution process is managed in real-time by sophisticated control and routing algorithms hosted on the Velocix Network, ensuring required service levels and an uninterrupted experience for the entire audience.

The Velocix Network is designed to enable content owners, studios, and broadcasters to deliver video and other large digital assets, such as software, games and audio over the web, with unprecedented performance, breakthrough economics and an asset delivery lifecycle management system that provides content owners the control, analytics and reporting they need to manage their asset libraries through the digital distribution chain.