Zodiac and ADB have integrated the PowerUp TV with ADB's products. The combined solution lets operators more rapidly deploy tru2way and EBIF applications, offering advanced Interactive Television 2.0 services, such as advanced guides, targeted advertising, and TV widgets.

PowerUp is Zodiac's tru2way framework, a common platform of open APIs and libraries that allow for a broad range of applications to be developed and work together across multiple devices.

With ADB's tru2way set-top boxes and software now integrating PowerUp, operators can enrich their subscribers' experience with a variety of new, interactive services, including local restaurant searching, click-to-call, games, photo-sharing, weather, traffic, sports scores, local news, and more.

Developers will also benefit from ADB and Zodiac's integrated solution: they will be able to build their tru2way applications to the PowerUp framework specifications, without worrying about interoperability between any tru2way component already deployed by an operator.

At the Cable Show next month, both Advanced Digital Broadcast and Zodiac will demonstrate Zodiac's PowerUp for tru2way technology integrated with Osmosys software on the ADB-6880 CDMX Tru2way Personal Video Recorder.

In booth #525, ADB will be showcasing a complete line of tru2way set-top and set-back boxes. Demonstrations with Zodiac's PowerUp will include multi-room tru2way capabilities, such as interactive games and advanced guides.