blinkx announces the launch of a TV API. The API is designed to provide partners in the fast-growing Connected TV ecosystem – from box makers and TV manufacturers, to app developers and game consoles – access to blinkx's index of over 35 million hours of online video.

The TV API draws from the wealth of video content across the entire web – but automatically filters results based on the capabilities of the user's device – such as the video formats it supports – so that the user is always offered compatible clips. For partners, blinkx's TV API offers both efficient access to a deep, diverse source of online content from top broadcasters and media companies, and can also help solve the navigation challenge that is inherent in the lean-back experience of Connected TV.

Based on technology that was perfected over 12 years at Cambridge University, blinkx uses a combination of patented conceptual search with speech and image recognition software to understand rich media more thoroughly than any other solution available today. This deep understanding of content enables blinkx to deliver the unrivaled discovery, personalization and recommendation functionality which is critical to a successful user experience in the Connected TV environment.

The new API also enables blinkx to increase its distribution footprint across more screens and drive millions of new searches through its engine. blinkx already has several significant partners in the TV space including Amino Communications, known for its award-winning IPTV and Hybrid set-top boxes, as well as Belgacom and Miniweb. These and other companies are leveraging blinkx's vast video index and software to deliver a better search, navigation and personalization experience for consumers.