Envivio launched a new Mobile Streaming Trade-Up Program aimed at helping companies who pioneered mobile video streaming deliver more successful mobile TV services. From now through May 31, 2009, Envivio is offering discounts of up to 35 percent to mobile operators, content aggregators and others who replace their existing software video encoders, such as Helix Mobile Producer and pvAuthor, with the award-winning Envivio 4Caster C4 hardware encoding platform.

Envivio mobile streaming encoders power hundreds of mobile TV deployments around the world. The Mobile Streaming Trade-Up Program offers users of early generation Envivio software encoding products, as well as software encoders from other suppliers, significant discounts off the 4Caster C4 hardware encoder. The 4Caster C4 convergence encoding platform is the world’s first to provide video compression for all Three Screens of consumer video – TVs, PCs and mobile devices – from a single platform. The 4Caster C4 will support all of Envivio’s new mobile TV compression quality enhancements such as the recently announced Extreme Compression.

Designed to enable network operators to deliver content simultaneously across the full range of consumer devices, the 4Caster C4 is able to take multiple channels of content and encode them simultaneously to deliver multiple mobile TV profiles, multiple Internet TV profiles, or SD and HD IPTV profiles. Envivio’s unique high-availability hardware platform combined with a flexible encoding core offers levels of service extensibility and encoding performance upgradeability not possible with alternative compression platforms.

The Envivio Convergence Headend brings together the 4Caster C4 with the Envivio 4Manager headend management system in an M:N automatic redundancy configuration that delivers carrier grade service availability. This transforms mobile TV into a full-fledged service offering, delivered using a professional headend infrastructure similar to that used by cable and satellite operators to provide video services to their subscribers.

The mobile streaming trade-up program is available immediately. Envivio also plans to make the program available through its extensive network of mobile TV integration partners.