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TVGuide.com Reports Record Traffic in May
TV Guide Online announces record growth in May, fueled by new products, expanded editorial coverage, and a flexible syndication platform. The division’s flagship site,
TVGuide.com
, in the past year has become one of the fastest-growing, most innovative entertainment destinations online, with more than 12.1 million monthly unique visitors in May (a 58 percent annual increase), including 640,000 monthly unique users of its Online Video Guide (a 205 percent annual increase). The site’s category-leading engagement metrics (over 9 minutes per person, 4.6 sessions per person and 14 web pages per person) continue to expand the relationships with the site’s core advertisers and attract new sponsorships in a broader set of categories.
TVGuide.com offers a comprehensive and engaging way for fans to find, experience and share the latest entertainment news, content and video. Key elements of the site’s growth strategy include:
The Online Video Guide, TVGuide.com’s video search engine, allows users to discover and watch the latest TV, music, celebrity and news videos. Since its beta launch in April 2007, the Online Video Guide’s growth into a leading online video destination has attracted long-term sponsorships.
Expanded editorial coverage, including round-the-clock breaking news and increased interactivity between editors and online audiences. Since editors implemented a strategy of using breaking news to start conversations with users (within TVGuide.com’s user community and other web fan groups and social networks), editorial page views have increased 141 percent and user comments have increased 26 percent.
A flexible syndication platform, allowing TVGuide.com site features to be exported to other sites.
Posted on Jun 05, 2008
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