After a 32% jump in sales in the second quarter, worldwide IPTV equipment sales hit $682.5 million in the third quarter of 2007, up 23% sequentially, according to Infonetics Research's quarterly IPTV Equipment, Services, Subscribers, and Capex report.

Likewise, manufacturers of IP STBs saw revenue jump 35% worldwide in 3Q07 from 2Q07, the report shows.

Other highlights from the report:

• Growth in worldwide service provider revenue from IPTV services is expected to grow more than 10-fold in the 5 years between 2006 and 2010
• Worldwide IPTV middleware revenue is up 1% in 3Q07 from 2Q07
• Motorola leads in the worldwide pure IP STB and hybrid IP/QAM STB markets in 3Q07; Dasan Networks leads the hybrid IP/over-the-air STB market
• 51% of worldwide IPTV equipment revenue in 3Q07 comes from Asia Pacific, 33% from EMEA, 16% from North America, and 1% from CALA

Infonetics' IPTV report provides top player analysis, current and forecasted market size, and select market share for IPTV equipment, service revenue, subscribers, and content and transport infrastructure capex. IPTV equipment includes integrated digital headend platforms, VOD/streaming content servers, universal edge QAMs, IP video encoders, IPTV middleware/content delivery platforms, and IP STBs. IP STBs, IPTV services, and IPTV subscribers are further split by pure IPTV vs. hybrid IPTV/over-the-air vs. hybrid IPTV/QAM.