At this mashup* event we'll be discussing, debating and demoing how the arrival of true convergence is driving the need for seamless media access across multiple consumer devices. Now that there is so much video available online, the TV industry is forced to ask if the internet is the TV platform of the future, which will bypass pay-TV providers, or if there is an opportunity for traditional TV service providers to blend the internet with their existing delivery routes. Moreover, would such a hybrid approach be able to deliver a truly converged entertainment offering that quenches the consumer’s thirst for TV anywhere, anytime and on any device?

However, blending broadcast and broadband is not a simple task. There is still a lot of work to do and questions to be answered in identifying the right business models and finding the right ways to engage consumers. There are also technology hurdles to address such as content protection/DRM, content discovery/navigation and bandwidth availability. And those are just challenges for getting content to the TV set or home PC - add to the mix your mobile phone, camera, car, iPad and iPod and you either have a massive disruption or a never ending headache.

For more information, visit http://www.mashupevent.com/event/over-top-tv.