PIO TV, the first television channel for the Indian expatriate community, was launched by Archer Entertainment Media Communications Incorporated as the first of many channels to come from Archer Media on www.IndiaTVLive.com , a pioneering Indian Internet Protocol Television (IPTV) platform with many state of the art features to be supplied by Buzz Technologies, Inc., inaugurated by India's Union Minister for Overseas Indian Affairs, Vyalar Ravi, in New Delhi.

PIO TV will offer specialized programming to the Global Organization of People of Indian Origin (GOPIO) around the world. The channel distributed via the Internet on www.IndiaTVLive.com will offer daily news bulletins, business news & features, talk shows, sports coverage, segments on lifestyle, fashion, cuisines, culture, tradition, religion and an exhaustive coverage of Bollywood and Indian entertainment. "PIO TV distinguishes itself in not just bringing news, updates and features from India with the perspective of how Indians overseas but also covering events and developments relating to PIOs worldwide living in different continents and countries," said Munish Gupta, Archer Chief Operating Officer. PIO TV has established its first presence in Europe through an affiliate studio and office in Brussels and will soon have studio offices in London, New York, Toronto, Vancouver, Dubai, Southeast Asia, Australia and South Africa. PIO TV will connect India to PIOs and PIOs to PIOs. Gupta added that GOPIO, of which he is the Media Council Co-Chair, has endorsed PIO TV and www.IndiaTVLive.com and that GOPIO member chapters will be contributing to the content on PIO TV.

Abhesh Verma, founder and CEO of www.Smashits.com , the No. 1 Indian entertainment portal in the world, ranking 274 of all Internet portals world wide, said that his experience in putting together content, marketing and advertising sales in the Internet domain over the past seven (7) years provided him valuable insight about the PIO/NRI community. Verma said IBL was put together as an innovative venture that combines technology integration, cost competitiveness, marketing savvy and advertising sales edge and would definitely make IBL a 'long-term player' in the IPTV marketplace.