IOL Netcom has selected Verimatrix as the content security provider for its on-demand IPTV service, India's first IP-based on-demand television service to more than 250,000 subscribers. In addition to deploying the Verimatrix Video Content Authority System for IPTV, IOL will be offering premium, MPEG-4 content via subscriber's home PC through Verimatrix's ViewRight PC Player, the only independently-audited, secure PC player for IPTV on the market.

IOL will be offering the PC as a viable second screen in a subscriber's home, providing a cost-effective option to view its on-demand movie library and 150 broadcast channels. ViewRight is an integrated component of VCAS and provides the same level of content security and revenue protection as with dedicated STB equipment.

As an additional layer of protection, IOL will be deploying Verimatrix's VideoMark user-specific, forensic watermarking technology in conjunction with the ViewRight PC Player. This extra security measure satisfies content owners' strict security requirements and protects the "analog hole." Any pirated copies can be traced to a unique user identifier, and not just the network operator, so content owners are assured of protection that extends beyond the digital network.

IOL's IPTV services have been deployed in Mumbai, Kolkata and Bangalore and Verimatrix is one of the platform components used in all of these deployments. Verimatrix's extensive partner ecosystem allowed for easy integration and interoperability with all system components.