BET and Brightcove announce a partnership to distribute ad-supported Internet video channels in the United Kingdom. Through its partnership with Brightcove, BET International will extend the distribution of its compelling content -- including entertainment, music and celebrity programming -- to online audiences in the UK via the new Internet video site, BETonBlast.co.uk. BET will also take advantage of Brightcove's viral promotion features to enable consumers to share and embed BET Internet video content on websites, blogs and social networks in the UK. All Internet video channels will also offer online advertising opportunities sold by Viacom Brand Solutions in the UK.

BETonBlast.co.uk, set to launch later this summer, will include content focused on the most popular Black music, lifestyle, news, fashion, entertainment and community issues of the day.

BET International is dedicated to building a global distribution footprint to deliver BET content to consumers of Black culture around the world. With the BET on Blast site in the UK, BET International is taking another step in its strategy to expand the BET brand in the global marketplace. BET International recently announced that it will launch its hit music countdown show, "106 & Park," in Japan, and will announce other expansion initiatives in Europe and Africa in the near future.