The roles of mobile TV and IPTV relative to traditional broadcast TV are set to be thoroughly debated when 45,000 broadcasters and film-makers gather for IBC 2007 in Amsterdam, September 6-11.

Celebrating its 40th anniversary, IBC has evolved from its roots in terrestrial broadcasting to become the leading international event for professionals involved in the creation, management and delivery of entertainment, sports and news content worldwide.

Attracting more than 1,000 exhibitors, including the major technology suppliers, IBC is also the launch pad for the latest state-of-the-art developments that will inspire and empower multimedia content creators into the future. The Internationally-renowned IBC conference debates all the cutting-edge business, creative and technical issues.

Mobile TV and IPTV will be covered from every angle at IBC 2007:

• The opening day of the IBC Conference will focus on Broadcasting by Broadband on Thursday 6th September.
• Digital delivery: the essentials - an IET tutorial in association with WorldDMB on Friday 7th September – will provide an invaluable introduction to the various technologies available to deliver multimedia content to consumers.
• The Shrinking world, growing markets, global business conference theme day on Friday 7th September will explore the implications of fragmenting audiences for traditional broadcasters and the efforts of ISPs and telecommunications carriers to generate new revenue streams through the distribution of television and video content.
• Mobile is a key thread throughout the Digital Lifestyles conference theme day on Saturday 8th September.
• Technical paper sessions dedicated to IPTV (Thursday 6th September) and Multimedia delivery: anywhere anytime (Friday 7th September) will provide in-depth coverage of the latest and most exciting technological developments.
• The dedicated Mobile and IPTV Zones provide a unique opportunity for application developers, content providers and technology companies to showcase their capabilities in these important emerging fields. Live DVB-H and MediaFLO demonstration broadcasts will be available throughout the RAI conference and exhibition centre.
• The free-admission Business Briefings return in 2007 after their successful debut in 2006 to provide opportunities for exhibitors from the Mobile and IPTV Zones to share their experiences as pioneers of these alternative distribution platforms. This year, each day of the Business Briefings will start with a presentation from an independent analyst who will provide an overview of the state of the market and provide context for the briefings that follow.