SupportSoft, Inc. , a leading provider of Real-Time Service Management (RTSM) software, will share support automation insights that can accelerate IPTV service delivery and allow Chinese broadband service providers to reliably scale to meet anticipated market demand at this year's China Broadband Triple Play conference. SupportSoft will host a session entitled, "IPTV: Turn the Prospect of High Churn into High Earn," focusing on the profitable customer adoption of IPTV through use of best practices for automated service installation, provisioning, CPE management and problem resolution.

According to research firm Point-Topic, at current growth rates, China will overtake the U.S. as the country with the largest broadband usage in the world by the end of 2006(1). The SupportSoft-led discussion will explore the opportunities presented by IPTV and what solutions are available to meet the challenges ahead in China's unique telecom environment. Carriers, service providers and other industry players attend the China Broadband Triple Play/IPTV Forum to gain insights on current IPTV issues, technological developments, content, services, and market trends.

A new whitepaper from SupportSoft entitled, "IPTV: The Clear Picture," illustrates key service provider challenges and opportunities for profitably delivering IPTV. A copy of the whitepaper can be obtained by visiting http://www.supportsoft.com/iptv.

WHAT:
"IPTV: Turn the Prospect of High Churn into High Earn"

WHO: Richard Caballero, Director, Digital Services Product Marketing, SupportSoft, Inc.

WHERE:
China Broadband Triple Play/IPTV Forum Kempinski Hotel Beijing, PRC

WHEN:
Tuesday, 23 May 14:10 - 14:50 local time

For more information, visit http://www.china-tripleplay-iptv.com/.